Commercial Photography Content Marketing Strategy
Maybe you’re an extrovert feeling trapped in your home.
Maybe you’re learning how to work remotely and struggling to adjust to this new environment.
Or maybe, you feel like lately, your personal and professional life are bleeding together - what even are “weekends” anymore?
Regardless, I know that right now, this feels new.
Read MoreWhat is the difference between,
That's completely understandable as the two concepts are very nuanced. This graphic (designed by Ana Harris, is a very good visual representation of these differences for all you right brainers.) Although they are separate terms, the two are dependent on one another - UX & UI support each other to create a seamless product experience and are crucial to a product’s success. Not unlike the right and left portions of your brain.
My expertise is in UI design, and I am what would be considered a “UI leaning designer”. However, UI and UX together allow me to market my client’s products in the most efficient, comprehensive, and compelling way - i.e. UX and UI are what I use to marry my client’s business goals to their audiences’ wants and needs.
There is the ‘make it pretty’ designer, (UI) right brained and the ‘make it work’ designer, (UX) or left brained.
So Let’s Break it Down...
The first component of designing a product or website is through UX. This involves more technological concepts and analytics surrounding the product and how its experience will translate to the user. This portion of design is considered to be left brain oriented parts of design.
It’s essentially nailing down the science behind the product marketing before translating the product into an optimal, meaningful and tangible user experience. This is done through critical thinking, and research into users needs.
Some of my responsibilities when I’m handling the UX side of things can include:
Competitor Analysis
Customer Analysis
Product Structure/Strategy
Content Development
Wireframing
Prototyping Testing/Iteration
Development Planning
Coordination with UI Designer(s)
Coordination with Developer(s)
Tracking Goals and Integration
Analysis and Iteration
The second component of designing a product is UI, which encompasses more graphic design elements that promote a brand’s strengths through visual properties to its users. This where my strength lies, and the majority of my experience. It creates the look and feel of the brand.
Some of my responsibilities when I’m handling the UI side of things can include
Customer Analysis
Design Research
Branding and Graphic Development
User Guides/Storyline
UI Prototyping
Interactivity and Animation
Adaptation to All Device Screen Sizes
Implementation with Developer
Front end development work
Written by: Mollie Markham